Ideas to Make Your Business Card a Persuasive Marketing Tool

Having a card as a way of providing information to someone is one thing, creating a card that really stands out is another. There are so many ways of creating a unique business card, but most of these methods could cost more than the 'factory' produced business cards, but the expense might not exactly be huge when compared with your overall marketing budget. You may check carbon fiber cards archives for unique business cards options.

Image result for Receiving a Business Card

Ideas include:

  • Add rounded corners or a combo of rounded and rectangular corners.
  • Use engraving to create a superior masterpiece where the text is brought up above the rest of the card. You will find several engraving printers available in big cities.
  • If engraving is much for your finances consider thermography, a process which emulates engraving, with corresponding effects, although not as satisfying to the purist.
  • Foil stamping, perhaps over part of your logo, creates a card which is noticeable from others.
  • Most color cards are produced using offset lithography or digital presses. Consider having your card produced using traditional letterpress printing. The end result will likely have a slightly more three-dimensional feel.
  • Create an embossed effect or a debossed effect. The effects can be produced without ink, i. e. 'blind' or with ink.
  • Don't forget the back of the business card. This is a good way of giving more information about your business, for instance, you could include a map for your physical location, or list your social media accounts.
  • Consider creating a number of different business cards for yourself, perhaps with the same theme but slightly different.
  • Keep in mind that cards do not need to be imprinted horizontally, they can even be imprinted vertically.

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